Resume
Summary
Product marketer who builds. 4+ years driving growth for developer tools and B2B software, combining hands-on full-stack web development with product marketing that delivered back-to-back top-five sales years for a multimillion-dollar product line.
Experience
April 2025-Present
Owner & Operator | Katanick Creative Solutions
- Founded and operate a full-stack web consultancy, owning the entire client lifecycle: scoping, architecture, design, development, launch, and ongoing marketing
- Engineer high-performance websites focused on security, speed, and conversion across all devices
- Design SEO and paid-advertising strategies with revenue attribution and ROI tracking built in
- Apply UX psychology and A/B testing to design user-centric experiences that reduce friction
- Integrate AI coding agents (Claude Code) into daily development work to take on larger projects at higher speed
June 2022-May 2025
Product Marketing Specialist | MESCIUS USA, Inc
- Owned digital marketing for CompontentOne and Wijmo, a multimillion-dollar portfolio of .NET and JavaScript UI component libraries with 25+ years of market history
- Drove three of the company’s strongest license-sales years since the pandemic, including back-to-back top-five sales years for both products
- Created and hosted CodeClinic, the company’s first live-streaming program, and grew it from zero to 200+ unique signups and 4,000+ views across six episodes in its first year
- Managed the largest section of the corporate website (370+ pages), leading a complete microsite rebrand in 2023 and a portfolio-wide content refresh in 2024-2025
- Rebuilt onboarding for both products (email sequences, videos, and internal and external site content), shortening new users’ time to first success
- Acted as liaison between product and marketing teams to keep technical messaging accurate and consistent
October 2021-April 2022
Web Developer | WRL Advertising, LLC
- Rebuilt and modernized client websites into responsive, user-friendly experiences using a wide range of web technologies
- Managed multiple concurrent client projects with agile practices in a deadline-driven ad-agency environment
- Coached coworkers and clients on the agency’s core web stack, and earned repeated client and internal commendations for turnaround speed and attention to detail
Skills
- Marketing: SEO, paid advertising, A/B testing and conversion-rate optimization, email marketing, content strategy, product launches, live streaming and video
- Web Development: HTML, CSS, JavaScript, responsive design, site performance and security
- AI-Assisted Development: Claude Code, agentic coding workflows, AI-augmented development and content production (certified, 2026)
- Domains: .NET and JavaScript developer-tool ecosystems, B2B SaaS, developer audiences
- Analytics and Process: Google Analytics, ROI tracking, agile project management (formally trained)
Education
Kent State University, Kent, Ohio
Bachelor of Science Degree in Digital Sciences; Concentration in Digital Systems Management
- Projects: Cognition in Technology (conceptualized and designed FanBall project using AdobeXD), Society Culture and Digital Sciences (FanBall site prototype development), Interdisciplinary Projects (led agile-based rework of map.travelingstanzas.com), Project Management and Team Dynamics (deep dive into Project Management from PMI, created Project Artifacts)
- Notable Coursework: Database Management, Operations Management, Supply Chain Management, Creating Intuitive Systems, Enterprise Architecture, Digital Information Management and Processing
